After finishing his first year at Indiana’s Kelley School of Business, Justin Speller (Kelley, ‘21) spent his summer internship as a Product Marketer for the Microsoft Xbox team, where he got exposure to life as a Product Marketer. Speller shared his experience working at Microsoft, and what it was like to be a Product Marketing […]
Navigating The Summer Product Marketing Internship Experience Read More »
Before attending business school, Alli Jaeggi (USC Marshall, ‘20) was a teacher looking to transition into a business role. After exploration and reflection, she decided to pursue a career in Product Marketing in the technology industry. In this episode, Jaeggi walks through how she chose product marketing, how she navigated her career search, and
Episode #24: Moving From Teacher to Product Marketer Through Business School Read More »
How Do I transition into Product Marketing? One of the most common questions I get is, “How do I transition into product marketing?” I can empathize with the question because it’s one I’ve asked myself. As a former management consultant, I was eager to find the answer, and through some hard work, good fortune, and
How to Transition to a Role in Product Marketing Read More »
Shyna Zhang is a seasoned Product Marketer with stints at technology companies including Microsoft and Marketo. Now, she is a Product Marketing consultant to fast-growing startups, and teaches courses on Product Marketing through Real World Product Marketing. In this episode, Zhang talks about her experience as a Product Marketing, provides a detailed breakdown of
Episode #10: An Introduction To Careers in Product Marketing Read More »
Over the past five years, Product Marketing has become an increasingly popular role at tech companies ranging from emerging startups to established tech titans. But the role and responsibilities of a Product Marketer varies company to company. Shyna Zhang knows this well, having launched products and led Product Marketing teams at fast growing startups (Marketo) and
3 Must-Have Skills for becoming a Great Product Marketer Read More »
