How MBA Students Can Pivot Into a Product Marketing Career

  Many MBA students go into business school with an interest in pivoting careers. But how do you make the switch especially into growing fields like Product Marketing? To answer this question, we hosted a webinar with a handful of Product Marketers/MBA graduates from top companies including Microsoft, Salesforce, Facebook, and Dell, and dove into […]

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Growing My Career with the help of an MBA from UT-McCombs

After excelling early in his career, Anson Fraser (UT-McCombs, ‘20) realized he had greater aspirations and decided to pursue an MBA to achieve some of his future career aspirations. With the support of The Consortium for Graduate Study in Management (The Consortium), Fraser enrolled at UT-McCombs, and built a path toward those ambitions. In this

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How the Women’s Business Connection Cultivates Community at the UCLA Anderson School of Management

After working as a Manager at Accenture, Jaanhvi Vaidya (Anderson, ‘21) went to UCLA Anderson to pivot to a career in product management and digital health. During her time at Anderson, Vaidya immersed herself in leadership opportunities, including serving as the current President of the Women’s Business Connection. In this interview, Vaidya shared her journey

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What Do Product Marketers do? A Guide for MBA Students

When I talk to MBA students about careers in product marketing one common question that arises is “what do product marketers do?” Because product marketing can vary company to company and even within a company the answer isn’t as straightforward as one might hope it to be, but fundamentally there are some common projects and responsibilities

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