Ben Leiner is a Product Marketer and a graduate of UVA Darden. In this interview, Ben provided a detailed look into his journey from politics to product marketing, how he leveraged his past experience in politics to position himself for a product marketing role, and his advice to MBA students and employees who are looking […]
Episode #50: How MBA Students Can Pivot into Product Marketing Read More »
Annelies Paine (Marshall, ‘21) spent her summer as a PMM Intern at Adobe, where she got to work on a variety of PMM projects. During the summer, Paine relied on past skills as well as a quick approach to developing new ones to succeed in her internship. In this interview, Paine shared her experience as
Using Old Skills and Developing New Skills in My Summer as a Product Marketing Intern Read More »
What is Product Marketing? Product Marketing is a growing and intriguing role for MBA students that is often misunderstood. We’re going to try to change that! On October 1st, 2020, our panelists of MBA Product Marketers gave us an introduction to Product Marketing geared specifically for MBA students. During this webinar, our panelists spoke about
An Introduction to Product Marketing For MBA Students Read More »
After finishing his first year of his MBA program at Penn State University, Sanath Adiga (Smeal, ‘21) spent his summer as a Product Marketing intern at Dell Technologies. During his summer, Adiga worked on a project to create an integrated marketing plan while learning the ropes of Product Marketing. Adiga shared his story of his
Learning The Ropes of Product Marketing During My MBA Summer Internship Read More »
Finding Product Marketing I found product marketing very much how product managers build products, which is through testing and learning. When I was in business school, I fell into product marketing. I knew that I wanted to work in the tech industry and knew that I preferred a big tech company. I took all
Pivoting to a Career in Product Marketing Read More »
