Product Marketing

Episode #60: The Differences Between Product Marketing and Product Management

Podcasts, Product Management, Product Marketing /

  Lillian Zheng is an MBA graduate of Columbia Business School. After spending most of her career in management consulting, Lillian pivoted to a Product Marketing role, and after a few years made another pivot to a Product Management role for a consumer tech company. During this interview, Lillian spoke about her time working in […]

Episode #60: The Differences Between Product Marketing and Product Management Read More »

Combining My Interests in Tech, Data, and Products to Pursue an MBA Career in Product Marketing

Fuqua, Product Marketing /

After realizing she could combine her interest in tech, data-driven decision making, and products, Nathalia Borges (Fuqua, ‘21) decided to recruit for product marketing internships and landed an opportunity at Microsoft. During her summer internship, Nathalia got the chance to work on key PMM projects such as building the go-to-market strategy for a new launch.

Combining My Interests in Tech, Data, and Products to Pursue an MBA Career in Product Marketing Read More »

How MBA Students Can Pivot Into a Product Marketing Career

Product Marketing, UNC Kenan-Flagler, UT-McCombs /

  Many MBA students go into business school with an interest in pivoting careers. But how do you make the switch especially into growing fields like Product Marketing? To answer this question, we hosted a webinar with a handful of Product Marketers/MBA graduates from top companies including Microsoft, Salesforce, Facebook, and Dell, and dove into

How MBA Students Can Pivot Into a Product Marketing Career Read More »

What Do Product Marketers do? A Guide for MBA Students

Product Marketing /

When I talk to MBA students about careers in product marketing one common question that arises is “what do product marketers do?” Because product marketing can vary company to company and even within a company the answer isn’t as straightforward as one might hope it to be, but fundamentally there are some common projects and responsibilities

What Do Product Marketers do? A Guide for MBA Students Read More »

From Movie Sets to Enterprise Software, The Journey To Becoming a Product Marketer

Michigan Ross, Product Marketing /

As a Product Marketer, Jodi Innerfield spends her days trying to understand what CIOs and Business Executives need to transform their business, but that wasn’t always the case. After graduating from Columbia University, Jodi Innerfield started her career as a Production Designer Assistant on the movie “Wall Street 2.” With stints in HR, startups, and business

From Movie Sets to Enterprise Software, The Journey To Becoming a Product Marketer Read More »