As an advisor and career coach to many PMM candidates, two of the most common questions I get concern the PMM interview process. Candidates want to know: what they can expect in the interview and how they can best prepare. To answer these questions, I spoke to a handful of PMMs from the Product Marketing Alliance […]
The 5 Things You Must Do To Prepare for a Product Marketing Interview Read More »
After graduating from Duke University’s Fuqua MBA Program, Anna Hersh Mensing returned to management consulting, but after almost three years she realized she was ready to tackle new career opportunities. In our interview, Hersh-Mensing shares how she identified that she was interested in product marketing, how she transitioned into a Product Marketing role, and what
Career Transitions: The Post-MBA Journey to Becoming a Product Marketer Read More »
Over the last few years, Product Marketing Management (PMM) has become a hot field for MBA students, While MBA students have traditionally gone into marketing in large quantities, with the increase of MBAs interest in the Tech Sector so too has grown the interest in Product Marketing roles, as PMMs play a critical role to
Why Product Marketing is a Great Career for MBA Students Read More »
As a Senior Director of Product Marketing, Jason Perocho (Kenan-Flager, ‘15) works with numerous cross-functional stakeholders, which has made building relationships and networking even more critical to success. In addition to this role, Jason is a hiring manager, and former MBA student, and has conducted numerous informational interviews and hiring interviews with candidates and alum.
The Top Lessons for How MBA Students Can Become Better Networkers Read More »
Editors Note: I’ve been a little quiet lately because I’ve been busy with a career transition of my own and I’m excited to announce I’ve changed careers! The next post is dedicated to sharing what I’ve been up to and my process for finding my next career opportunity After 5 and ½ years at a management
Transitioning Careers After Business School: My Path to a new Career Read More »
