A few times a week, I get one of the following questions “How do I get into product marketing?” “How do I find a product marketing job?” “What is product marketing?” I’m going to address that today with my quick guide on how to find a product marketing job. Lesson 1: What is Product Marketing? […]
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After 5.5 years as a management consultant I decided it was time for a change, and recently transitioned into a role as a Product Marketing Manager. When I was doing research on how to make a transition to a PMM, I often asked other people what process they followed to break into a new role
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After serving in the U.S. Navy, Jason Perocho attended UNC Kenan-Flagler Business School to transition to a civilian career. Throughout his internship experiences, courses, and student activities, Perocho realized he wanted to pursue a career in Tech Product Marketing. Now, five years into his post MBA Plans and a Senior Director of Product Marketing, Perocho
After starting his career in a rotational management training program, Michael Caracciolo (Marshall, ‘20) moved to Los Angeles to attend USC’s MBA program to pursue a career in Product Marketing. After using the resources of the MBA program at Marshall during his first year, he was able to land a Product Marketing summer internship, and
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Stephanie Lio (Kellogg, ‘18) began her career as a management consultant, but after building a strong toolkit, entered Northwestern University (Kellogg) to find a career with greater ownership of over her work. After classes, internships, and networking, Lio landed on a post-MBA job in Product Marketing. In this interview, Lio described her journey to Product
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