After working in the insurance industry, Megan Hucek (W.P Carey, ‘20) came to ASU with aspirations for a career in marketing. During her time as an MBA student, she strengthened her marketing chops through her classes, executive mentorships, and through serving as Co-President of the Strategic Marketing Association. Hucek shared with us her playbook for […]
Pursuing my Passion for Marketing with an MBA from W.P. Carey Read More »
After a career as an engineer, Harmonie Jacobson (UNC Kenan-Flagler, ‘20) decided to pursue an MBA to transition careers. With the help of the Forté MBALaunch Program, Jacobson got access to expert guidance from on GMAT prep, tips for navigating the admissions process, and a network of fellow female MBA applicants and alum to build
How Forté helps MBA Students Achieve Career Goals Read More »
As an advisor and career coach to many PMM candidates, two of the most common questions I get concern the PMM interview process. Candidates want to know: what they can expect in the interview and how they can best prepare. To answer these questions, I spoke to a handful of PMMs from the Product Marketing Alliance
The 5 Things You Must Do To Prepare for a Product Marketing Interview Read More »
After graduating from Duke University’s Fuqua MBA Program, Anna Hersh Mensing returned to management consulting, but after almost three years she realized she was ready to tackle new career opportunities. In our interview, Hersh-Mensing shares how she identified that she was interested in product marketing, how she transitioned into a Product Marketing role, and what
Career Transitions: The Post-MBA Journey to Becoming a Product Marketer Read More »
After starting her career as a mechanical engineer, Louise Hardman (W. P. Carey, ‘20) chose to pursue an MBA to expand her business knowledge and round out her skills. After enrolling at ASU, she immersed herself in various classes and activities which exposed her to new functions and careers, such as her Business Development internship
From Mechanical Engineer to Marketer, how an MBA builds Career Transitions Read More »
