What is Product Marketing?
Product Marketing is a growing and intriguing role for MBA students that is often misunderstood. We’re going to try to change that!
On October 1st, 2020, our panelists of MBA Product Marketers gave us an introduction to Product Marketing geared specifically for MBA students. During this webinar, our panelists spoke about the basics of product marketing, their experiences with the role, how they work with Product Managers and other stakeholders, and answered numerous questions about their own careers and recruiting process. A big hand for our panelists!
- Maxine Lau (USC Marshall, ’21)
- John Huang (Ross, ’15)
- Stephanie Lio (Kellogg, ’18)
- Vignesh Jeyaraman (McCombs, ’20)
Additional Resources